Cannabis Brand Pure Beauty Launches Direct-to-Consumer Platform

Pure Beauty has grown a loyal following and an engaged, dynamic community through its exceptional cannabis products, as well as a lifestyle eCommerce platform, Pure Beauty Drugstore which houses a curated selection of high end apparel, accessories, and collaborative drops with rotating artists and notable friends of the brand. While many cannabis brands struggle to create authentic connections to their customers in the current retail paradigm, Pure Beauty continues to maintain and grow their relationship to customers with premium weed, cool merch, strong ethos, and a nontraditional attitude. California’s leading cannabis brands are starting to lean on direct-to-consumer online platforms, which provide direct communication to their brand advocates while expanding their reach to a new customer base. Pure Beauty (www.purebeautypurebeauty.co <http://www.purebeautypurebeauty.co>), already a dominant player in the eCommerce space, expands their footprint on (shop.purebeauty.co <http://shop.purebeauty.co>), to provide complete access to their full cannabis product line, deliver the freshest products, and let consumers choose what products they want versus what may not be available at their local dispensary.

Beginning November 11, 2022, cannabis company Pure Beauty will make their entire line of products available for California customers with their direct-to-your-door delivery by ordering straight from the brand’s website. Pure Beauty sets the standard for what indoor cannabis connoisseurs seek, their premium genetics are not only award-winning, but grown in living soil and touched by human hands everyday. Pure Beauty’s Terry T x Gelato 33, a CBD dominant strain, took home first place in the CBD flower category at the 2022 Emerald Cup Awards. Pure Beauty ’babies’, their mini preroll line sold in Sativa, Hybrid, Indica, and CBD boxes are fan favorites and  one of the best selling pre rolls in overall California sales for their uniform quality and effect, and because they’re the perfect sized joint.  With the level of care and attention to detail that the brand and cultivation team places on their unparalleled products, DTC access for Pure Beauty’s loyalists is an essential next step. Pure Beauty is here to give the people what they want as DTC technology becomes ubiquitous and streamlined.

“In this super competitive CA market with limited retail licenses, shelving fees etc., selling direct to our consumers allows us to democratize the entire process while also creating a unique, custom and uncomplicated experience for our customers,” says co-founder Imelda Walavalkar. “It is going to be transformative to be able to direct our community to one place where they can find everything we carry. Further, we are excited that we will have a more direct relationship with our people, being able to connect and communicate on a deeper level. This type of engagement is really game changing for us.”

Mono-brand eCommerce offers the opportunity to present a brand’s entire product line and offers deeper product resources and advice. This method also puts the brand back in the driver’s seat when it comes to setting price points and having access to valuable business intelligence and consumer data. Now more than ever, customers enjoy the ability to shop from the convenience of their own home. They appreciate the engagement with the company or growers directly where sharing leads to loyalty. With Pure Beauty’s DTC portal, California consumers have the power to grab your favorite Pure Beauty products wherever you want.

ABOUT PURE BEAUTY

Pure Beauty (www.pure beauty.co <http://beauty.co>) is obsessive in growing and creating the best indoor flower and products. Using genetics collected and bred from all over and perfected over the years, producing the cleanest,most potent flower you can smoke. Inspired by art, Pure Beauty evokes thought, and is shifting cultural perspectives. Cultivated using the most environmentally progressive systems in the industry, Pure Beauty offers real quality and fun with their coveted premium flower. Their diverse team is committed to social justice, leaving a positive impact on the community and pushing boundaries in all aspects of their business. Through powerful collaborations, thoughtful conversations and influential endorsers, Pure Beauty reinvigorates the ethos around the plant we all love.