Snoop Dogg announced today that Death Row Records—the legendary West Coast hip-hop platform featuring artists like Dr. Dre, Tupac Shakur, Nate Dogg, Tha Dogg Pound, and so on—is entering the cannabis game with Death Row Cannabis.
What kind of strains can we expect? Death Row Cannabis will initially launch a trove of OG strains including Runtz, Strawberry Gary, and Tropicana Cookies. The first drop arrives in limited edition commemorative metallic bags featuring the iconic hooded prisoner figure seated in an electric chair on the front—the image found on the Death Row Records logo if you look closely.
Specifically designed for the Death Row Cannabis drop, the new rendering of the prisoner was designed for the launch of the cannabis brand. The main difference between the new and old images is that the new one has one hand broken free and is smoking a fat doobie.
To do this drop, and considering competition, Snoop Dogg zeroed in on one of the top cultivators around.
Who’s Growing Death Row Cannabis?
The man who curates Death Row Cannabis is the one and only, mighty AK—“hand-selected by Snoop himself.” AK is best known for his role alongside former partner Wizard Trees in sprouting, selecting, and cultivating strains such as RS11 (aka Rainbow Sherbert #11), Studio 54, and Shirazi from breeder DEO Farms. (High Times Vice President of Content Jon Cappetta profiled the high-grade cannabis grown by Wizard Trees last August.)
AK is also behind the IYKYK brand SMKRS and he is also the esteemed Vice President of Cultivation for TRP LLC, the company that owns a majority of the Cookies stores across the nation including their facilities in Florida. AK has also developed a reputation for his knack for cultivating fire OG strains.
Death Row Cannabis will first be available at select Cookies California stores throughout California in Brentwood, San Bernardino, and San Diego on Monday, January 2, 2023, with other locations and more states to follow.
Follow Death Row Records and Death Row Cannabis on Instagram for more details about the initial drop. The accounts posted an animation of the Death Row Records logo and revealed a branded pre-roll tube. The teaser video was created by MylarMen with a soundtrack by Kevin Gilliam, aka DJ Battlecat.
Snoop Dogg and Death Row
Under Snoop’s recent leadership after he acquired the label, Death Row Records is making a lucrative dive into cannabis. Snoop Dogg, under Death Row Records, praised the herb from the get-go, most obviously on albums like Dr. Dre’s The Chronic and The Chronic 2001, or nearly any Snoop Dogg record. (However, Snoop’s acquisition does not necessarily include all the familiar albums.)
At its peak, Death Row Records artists seemed larger than life and defined an era—including the West Coast G-funk sound that was often imitated but not duplicated.
“For over 30 years, through countless chart topping hits and landmark artists, Death Row Records has stood as one of the music industry’s most iconic and culturally significant platforms,” the label said in a statement. “Today, it is under powerful new management. Recently acquired and under the direction of Snoop Dogg and his family, the infamous musical empire has reemerged as a multi-category cultural platform across music, entertainment, and cannabis, all united by the blockchain for a new generation.”
Ahead of the announcement of Death Row Cannabis, Snoop Dogg acquired Death Row Records on February 10. “It feels good to have ownership of the label I was part of at the beginning of my career,” Snoop Dogg said at the time. This represents Snoop Dogg’s next move with his new platform.
Stay tuned for more drops from Death Row Cannabis, soon to follow.