Tag: Rachelle Gordon

Photo: Grasslands Conferences and trade shows are excellent ways for professionals to learn, engage, and find new opportunities. But everyone ...

Illustration: Garfieldbigberm / Shutterstock Brands rely heavily on social media to raise awareness. With relatively low overhead costs and the ...

Photo: Humboldt Seed Co. In the world of cannabis cultivation, the vast majority of varieties are photoperiod sensitive. This means ...

Photo: WHT LBL Launching a new product line is hard work. It’s also expensive, especially for startups that may not ...

Photo: S. Singha / Shutterstock When it comes to cannabis, most people assume the plant’s genetics are primarily responsible for ...

Illustration: Amgun / Shutterstock Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over ...

Third-party marketplaces with millions invested in educational content and search engine optimization (SEO) are often the first touchpoints for cannabis ...

The new year is upon us. The beginning of January always brings a sense of reflection, curiosity, and for many, ...

When it comes to agriculture, achieving a robust yield is always one of the main goals. For cannabis, it’s even ...

It’s no secret that trade shows extend far beyond the speaker stages and expo halls. Ask the majority of professionals ...